Meet the Founder & some of the Family Collection


Who is behind the collection of Australia In Style ?

Some of our private collection, and the founder, feature in this television interview.
Click on image below.

Here you can discover more of Australia In Style’s story.

And learn more about the founder, Vivien Reed here.


The story of Australia In Style goes back to the end of the 20th century when founder, Vivien Reed , was wondering how to share her passion for vintage Rolls-Royces and Bentleys.

Committed to the pursuit of excellence, Vivien was drawn to the marque recognised as the world’s best – Rolls-Royce. She connected with one of the principles of the Rolls-Royce Owners Club which reminds members: ” We don’t own the cars. We are simply custodians for the next generation’.

Building on this and her love of celebration and events, Vivien started to rent the collection out for weddings.

From there , connections were made with event organisors  – wedding and corporate event planners as well as tourism operators.

Collaborating with the broader event industry allowed Vivien’s creative flair to flourish as she designed innovative experiences for visitors to Sydney. Vivien is especially proud to be the founder of Sydney’s only  event transport company to win an international special events award.

The fleet of classic cars, remain her pride and joy. She continues to enjoy the cars. In this image she is celebrating with family at  a car club rally -all dressed in 1950’s outfits to match the 1956 Rolls-Royce they travelled in.

Vivien has an ongoing interest in creative thinking and is an active participant in the growth and development of the special events and tourism industries.

From starting as the founder of a car collection Vivien is now a volunteer mentor in the NSW State Government’s Women in Business Mentor Program and has recently been honoured by the ‘ Leading Women Entrepreneurs of the World’.

In Vivien’s office the walls are lined with expressions and sayings which are indicative of the source of her drive.

•’ Whatever you dream you can do, begin it. With boldness comes genius, power and magic ‘.
•‘ Work like you don’t need money, love like you’ve never been hurt & dance like no-one is watching ’.
•’ The Mind once stretched by a new idea never regains its original dimensions ‘.

You can check out more on the founder of Australia In Style on Vivien’s profile on LinkedIn



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